Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
2019 is the year of 'woke' as a business plan
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Gillette says it's satisfied with sales after controversial ad | CNN Business
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Is the Gillette "We Believe the Best Men Can Be" Ad a Good or Bad Thing? | The Swaddle
The Best Men Can Be - Wikipedia
Gillette, APA Fight 'Toxic Masculinity' | National Review
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette and the Year of Woke Business Strategies | A+E Networks
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Gillette - Gillette updated their profile picture.
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
The real impact and effectiveness of Gillette's '#metoo' ad
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Hopping on the woke bandwagon'
